About Mark Boundy

Meet Mark Boundy

Mark Boundy photoBusiness builder, Sales leader, author, coach, consultant, teacher…Chief Clarity Officer…Mark Boundy has grown businesses in a variety of industries by virtue of his relentless focus on uncovering customer value and delivering high-value results.

While at W.L. Gore & Associates, Mark began weaving a focus on customer value into Miller Heiman’s complex selling methodologies .  This combination grew one of that company’s most competition-threatened products by twenty percent/year…every year…while increasing margins and profits.

Then, at Lucent Technologies.  Mark applied his customer-value approach; pivoting the world’s first carrier-class VoIP product away from a cost-saving to a platform for delivering applications which had never existed: virtual call centers, virtual office presence — even the first product roadmap for Unified Communications platforms, and being awarded a patent for a multimedia conferencing.

Switching to Commercial Finance, he ultimately found his way to GE Capital.  Instead of simply selling money–the ultimate commodity, Mark learned each customer’s businesses, in order to deliver unique value to each, with decidedly non-commodity pricing.  Mark’s client portfolio was in the top 5% in top-line revenue, while also in the top 5% for profitability.

mhg-logo-color-smallMark Boundy aligned with Miller Heiman to combine the world’s most successful sales methodologies with his value discipline for his clients.  Now, the Miller Heiman Group integrates an even more robust toolkit: assessments, SPIN, Coaching, Playbooks, Research…all powerful, but combining them with Mark’s customer-value-centric methodology gives Mark’s clients an added dimension…one that they…and their customers …value.

You Can’t Test Your Way to (Sales) Performance

In the sales performance space, there is a growing disconnect between performance focus and learning focus. If my email and voice mails are any indicator, there is an explosion in learning technology options crowding into the sales enablement world. An important...
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Why Discovering Value is THE Foundational Skill for Customer Focus

Since customer focus is really value focus, selling processes and methodologies must make your anyone in a customer-facing role better at discovering value gaps. The reason: customer perceived value is the life-force driving all commerce. It’s the “invisible...
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So You’ve Decided to Be Customer-Centric. Now What?

You’ve read the literature; you’ve bought into the rewards. You want a customer centric organization. A lot of leaders with the same aspirations get stuck at this point, asking “so what does Customer Centric look like”? More importantly, they want to know how do...
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Don’t Just Sell Value. Live It.

Selling value is more widespread than most think…and at the same time, more narrowly practiced than it should be. “Selling Value” isn’t just the domain of sales methodologies containing that term in a training course title. Most selling methodologies I’ve ever...
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How We Decide is WHAT We Decide

Your decisions are the result of the decision-making process you employ to make them.  Let me illustrate using a story. When my kids were growing up, we had a family tradition of going out dinner every Sunday night. My wife and I were both great cooks. While it...
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Business Acumen: The Overlooked Sales Tool

In the new world of “selling with perspective”, sellers need a foundation of business acumen to help the customer envision how they will be successful. The catch with perspective selling: your perspective means nothing to a customer until they...
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Reach out to Mark Boundy


A Miller Heiman Group Partner

Contact Mark directly at
602.374.3020 office
602.445.9345 facsimile
602.549.8114 mobile


Email Mark Boundy

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